• La Ventana • Visual Identity •

La Ventana is a renovated hall/bar located in the old city center of Buenos Aires. It used to be a club and very popular during the 50-60s, where people met to chat over traditional Argentinian small dishes, Malbec or coffee! It was a meeting point for avid card-players and for entertainment and social gathering. It was a place, where one could know almost all the cities whereabouts! The visual system is based around a series of elements inspired by the heritage and nature of the building.

Now, the place is a restaurant of traditional Argentinian food and drinks. Its visual identity is inspired by the old days of the place maintaining the look & feel of the 50s-60s evoking a nostalgic sense. Logo, postcards, menu, business cards and social media are displayed in the post below.