• Natura Esoterica • The Alchemy of Self

Brand identity for a store-center about alternative medicine, nutrition, and metaphysical traditions like astral projection and hypnotism. Natura Esoterica focuses on metaphysical traditions, that have been translated into sacred and esoteric medicine and practices. The centre explores the psychic, mental and physical wellbeing of a person resulting in a harmony of soul and body.

Such wisdoms and esoteric truths are passed down to us to help us to recognize ourselves. Mystic traditions, meditation and nature provide us with a better understanding of our own minds. These traditions offer a direct way to access energy of one’s inner self. They also help us to understand how we can live a spiritual life in our material fog.

The logo symbolises the key to wisdom and knowledge combining the letters ’N’ and ‘E’, the initials of the brand name. The branding is minimal since it’s about mind and body. White space, black grotesque typography and minimal black and white plant photography are combined with alchemic symbols on the packaging. Emphasis is given to content and packaging, so flamboyant visuals were avoided. The logo and alchemist symbols add a touch of mysticism to the visual identity of the brand.