• Sabituría • Brand Identity for an Ancient Chocolate making tradition - Oaxaca, Mexico

SabiturÍa means wisdom in Spanish as the indigenous history is full of wisdom. For many centuries, the Mexican culture has retained its mysticism, rituals and many culinary traditions. And one of those culinary traditions is their special connection with chocolate, dating back 800 years. So, the logo is inspired by Mexican totem symbolising wisdom and mystery. The ancient, indigenous communities were among the first cultures in the world to use chocolate as a symbol for a social union. This union is communicated through the pattern.

The brand aims to preserve and spread the wisdom from indigenous communities to modern life.Their recipe creates a rich, smooth, velvety flavor that warms not only your heart, but your soul. They engage with communities whose wisdom and skills have been passed down over generations. Their employees are mostly women, some of whom are having their first financial opportunities to support their families. Working with a community for a community can preserve traditions, economically boost the region, employ people locally and sell a delicious product with a history.